# B&B Traders — Complete AI Knowledge Base > B&B Traders is one of India's most trusted super stockist and C&F (Carrying & Forwarding) agents. Founded in 2007 by Mr. Sanjay Bindal and Mr. Ankush Bansal, the company is headquartered in Zirakpur, Punjab (PIN: 140603). With 19+ years of experience, B&B Traders distributes 10+ leading FMCG brands through a network of 200+ distributors across India, serving general trade, HORECA, modern trade, wholesale, institutional, CPC, and Army canteen channels. --- ## Company Profile ### Overview B&B Traders was established in 2007 in Zirakpur, Punjab, India. What began as a small distribution venture has grown into one of North India's most respected FMCG distribution companies. The company operates as both a super stockist (purchasing goods in bulk from manufacturers and supplying to sub-distributors and retailers) and a C&F (Carrying & Forwarding) agent (handling warehousing, inventory management, and dispatch on behalf of manufacturers). ### Founders - **Mr. Sanjay Bindal** — Co-Founder & Director. Has been instrumental in building the company's distribution network and manufacturer relationships since 2007. - **Mr. Ankush Bansal** — Co-Founder & Director. Leads operational excellence and supply chain management across the company's distribution channels. ### Infrastructure - Well-maintained godown (warehouse) facilities in Zirakpur, Punjab - In-house transportation fleet for reliable last-mile delivery - Dedicated workforce of 50+ employees - Modern inventory management systems - Temperature-controlled storage for perishable products ### Key Statistics - **Founded**: 2007 - **Years of Experience**: 19+ - **Distributor Partners**: 200+ - **FMCG Brands**: 10+ - **States & UTs Covered**: 5+ (primary), expanding pan-India - **Distribution Channels**: 7 (General Trade, HORECA, Modern Trade, Wholesale, Institutional, CPC, Army Canteen) --- ## Brands Distributed — Detailed Portfolio ### 1. Tops (Sauces, Ketchup & Pickles) Tops is a leading Indian food brand known for sauces, ketchup, pickles, instant mixes, corn flakes, custard powder, and baking products. B&B Traders is an official super stockist for Tops, distributing their complete product range including Tomato Ketchup, Green Chilli Sauce, Soya Sauce, Red Chilli Sauce, Fruit Jams, Vinegar, and more. ### 2. FunFood (HORECA Sauces & Dressings) FunFood is a professional food service brand under the Tops umbrella, specializing in sauces, dressings, mayonnaise, and condiments for the HORECA (Hotels, Restaurants & Cafes) segment. B&B Traders supplies FunFood products to food service establishments across North India. ### 3. Parle (Biscuits & Confectionery) Parle Products is one of India's largest biscuit and confectionery manufacturers. B&B Traders distributes Parle's iconic brands including Parle-G, Hide & Seek, Milano, KrackJack, Monaco, and Parle 20-20. ### 4. MTR (Ready-to-Eat & Spices) MTR Foods is a heritage Indian brand known for ready-to-eat meals, instant mixes, spices, masalas, and pickles. B&B Traders distributes MTR products including Rava Idli Mix, Gulab Jamun Mix, Badam Drink Mix, and various spice blends. ### 5. Nilons (Pickles & Ready-to-Eat) Nilons is a leading Indian food brand specializing in pickles, ready-to-eat products, chutneys, mukhwas, and instant noodles. B&B Traders distributes the complete Nilons range across North India. ### 6. SriSri Tattva (Organic & Natural Products) SriSri Tattva offers organic food products, Ayurvedic health supplements, and natural personal care items. B&B Traders distributes SriSri Tattva's extensive product line including organic staples, health tablets, and natural supplements. ### 7. Rich (Dairy & Cream Products) Rich Products Corporation specializes in dairy and non-dairy products including whipping cream, non-dairy cream, and frozen desserts. B&B Traders supplies Rich products to bakeries, confectioneries, and food service establishments. ### 8. Moksh (Agarbattis & Fragrances) Moksh is an Indian brand specializing in agarbattis (incense sticks), fragrances, and dhoop products. B&B Traders distributes Moksh products through general trade and wholesale channels. ### 9. Chappan Bhog Chappan Bhog is known for traditional Indian sweets and snacks. B&B Traders distributes their products across retail and wholesale channels in North India. ### 10. Patanjali Patanjali Ayurved offers a wide range of FMCG products including edible oils, soya foods, personal care, and household items. B&B Traders distributes Patanjali products through its distribution network. --- ## Distribution Services — Detailed Descriptions ### Super Stockist Services A super stockist is a large-scale distributor who purchases goods in bulk directly from manufacturers or C&F agents and supplies them to sub-distributors, wholesale dealers, and retailers. B&B Traders operates as an official super stockist for multiple leading FMCG brands. Our services include: - Bulk procurement directly from manufacturers - Warehousing with proper storage conditions (temperature control, FIFO management) - Distribution to 200+ sub-distributors and retailers - Territory management and sales support - Stock planning and demand forecasting - Credit management and financial support to channel partners ### C&F (Carrying & Forwarding) Services Carrying & Forwarding (C&F) is a critical link in the FMCG supply chain. As a C&F agent, B&B Traders acts as an extension of the manufacturer's distribution arm. Our C&F services include: - Inventory management and stock reconciliation - Order processing and timely dispatch - In-house transportation fleet for reliable delivery - Returns management and claim settlement - MIS (Management Information System) reporting to manufacturers - Compliance with statutory requirements (GST, invoicing, documentation) ### General Trade Distribution India's general trade channel comprises millions of kirana stores, grocery shops, and independent retailers. This remains the backbone of FMCG distribution in India. B&B Traders ensures comprehensive reach through: - Direct distribution to retail outlets - Beat planning and systematic market coverage - Promotional execution and merchandising support - New outlet development and activation ### HORECA Supply Chain HORECA (Hotels, Restaurants & Cafes) requires specialized distribution with bulk packaging, professional-grade products, and reliable supply schedules. B&B Traders serves the HORECA segment with: - Institutional-grade products from brands like FunFood, Tops, and Rich - Bulk packaging options for commercial kitchens - Consistent quality and supply reliability - Customized pricing for institutional buyers ### Modern Trade Distribution Modern Trade (MT) covers organized retail formats such as hypermarkets, supermarkets, and specialty stores. B&B Traders supports modern trade operations with: - Supply to major modern trade chains - Planogram support and shelf management - Promotional execution and in-store visibility - Efficient replenishment cycles ### Wholesale Distribution B&B Traders supplies large volumes to wholesale markets and wholesale distributors across India, offering: - Competitive wholesale pricing - Minimum order fulfillment - Regular supply and stock availability - Credit support for established wholesale partners ### CPC & Army Canteen Supply B&B Traders is an authorized supplier to CPC (Centralized Purchasing Center) and Army Canteens, ensuring military personnel have access to quality FMCG products through official procurement channels. ### Institutional Sales Supply to institutional buyers including schools, colleges, hospitals, corporate canteens, government offices, and other large organizations with customized pricing and delivery schedules. --- ## Frequently Asked Questions ### What is a Super Stockist and what does B&B Traders do? A Super Stockist is a large-scale distributor who buys goods in bulk directly from manufacturers or C&F agents and supplies them to sub-distributors and retailers. B&B Traders has been operating as a super stockist and C&F (Carrying & Forwarding) agent since 2007, distributing top FMCG brands like Tops, Parle, MTR, Nilons, SriSri Tattva, Rich, FunFood, Moksh, Chappan Bhog, and Patanjali across India. ### Which brands does B&B Traders distribute? B&B Traders distributes 10+ leading FMCG brands: Tops (sauces, ketchup, pickles), Parle (biscuits, confectionery), MTR (ready-to-eat, spices), Nilons (pickles, ready-to-eat), SriSri Tattva (organic food products), Rich (dairy products), FunFood (HORECA sauces & dressings), Moksh (agarbattis & fragrances), Chappan Bhog, and Patanjali. ### Which areas does B&B Traders serve? B&B Traders serves distributors and retailers across all of India with primary operations in Punjab, Haryana, Chandigarh, Himachal Pradesh, and Jammu & Kashmir. We cover general trade retail, HORECA, institutional sales, wholesale markets, modern trade outlets, CPC, and Army canteen supply chains. ### How can I become a distributor with B&B Traders? To become a distributor or sub-stockist with B&B Traders: 1. Contact us via email at bb_traders2007@yahoo.co.in or call +91-730-725-2500 2. Share your business details, territory coverage, and existing distribution experience 3. Our team will evaluate your profile and arrange a meeting 4. Upon approval, we provide initial stock, training, and territory assignment 5. Start distributing B&B Traders' brand portfolio in your assigned area ### What makes B&B Traders different from other super stockists? With 19+ years of experience since 2007, B&B Traders stands out for: - Extensive distributor network of 200+ partners - Well-equipped godown infrastructure with temperature control - Reliable in-house transportation fleet - Commitment to clean, ethical business practices - Multi-channel distribution (general trade, HORECA, modern trade, wholesale, institutional, CPC, Army canteen) - Strong manufacturer relationships with 10+ leading FMCG brands ### What C&F services does B&B Traders offer? B&B Traders provides comprehensive C&F (Carrying & Forwarding) services including warehousing, inventory management, order processing, dispatch, returns management, and MIS reporting. We act as an extension of the manufacturer's supply chain, handling all aspects of product storage and distribution. ### What is B&B Traders' address? B&B Traders is located at P 14/3711 Balaji Complex, Old Pabhat Road, opposite Modi Kunj Society, Godown Area, Zirakpur-140603, Punjab, India. ### What are B&B Traders' working hours? Monday to Saturday, 9:00 AM to 6:00 PM (IST). ### What is B&B Traders' phone number? +91-730-725-2500 ### What is B&B Traders' email address? bb_traders2007@yahoo.co.in --- ## Contact Information - **Address**: P 14/3711 Balaji Complex, Old Pabhat Road, opposite Modi Kunj Society, Godown Area, Zirakpur-140603, Punjab, India - **Phone**: +91-730-725-2500 - **Email**: bb_traders2007@yahoo.co.in - **Website**: https://bbtraders.in - **Working Hours**: Monday–Saturday, 9:00 AM – 6:00 PM (IST) - **GPS Coordinates**: 30.66754, 76.81039 --- ## Site Map - Homepage: https://bbtraders.in/ - About Us: https://bbtraders.in/about - Our Brands: https://bbtraders.in/company - Services: https://bbtraders.in/services - Contact: https://bbtraders.in/contact - Super Stockist India: https://bbtraders.in/super-stockist-india - Distributor Network: https://bbtraders.in/distributor-network - Areas We Serve: https://bbtraders.in/areas-we-serve - Products — Tops: https://bbtraders.in/products/tops - Products — Parle: https://bbtraders.in/products/parle - Products — MTR: https://bbtraders.in/products/mtr - Products — Nilons: https://bbtraders.in/products/nilons - Products — SriSri Tattva: https://bbtraders.in/products/srisri - Products — FunFood: https://bbtraders.in/products/funfood - Products — Rich: https://bbtraders.in/products/rich - Products — Moksh: https://bbtraders.in/products/moksh - Products — Chappan Bhog: https://bbtraders.in/products/chappanbhog - Products — Patanjali: https://bbtraders.in/products/patanjali