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Welcome to B&B Traders — India's Leading Super Stockist
We distribute FMCG products through an extensive network of retail outlets across India, ensuring every kirana store and general trade retailer gets timely supply of top brands.
HORECA (Hotels, Restaurants & Cafes) is a specialized channel we serve with bulk packaging and institutional-grade products from brands like FunFood, Tops, and Rich.
As a super stockist, we supply large volumes to wholesale markets and wholesale distributors across India, ensuring manufacturers have a reliable, assured sales channel.
As a trusted Carrying & Forwarding (C&F) agent and super stockist, we bridge the gap between manufacturers and distributors. Our 200+ strong distributor network ensures seamless reach across India.
Modern Trade (MT) covers large-scale organized retail formats such as hypermarkets, supermarkets, and specialty stores. We supply major modern trade chains with reliable inventory management.
CPC (Centralized Purchasing Center) and Army Canteens play critical roles in procuring and distributing essential supplies to military personnel, ensuring their well-being and operational readiness.
Why Choose B&B Traders
Established in 2007, serving India's FMCG distribution needs with unwavering commitment.
Strong network of distributors and sub-stockists across India ensuring last-mile delivery.
Official super stockist for Tops, Parle, MTR, Nilons, SriSri Tattva, Rich, FunFood, Moksh, Chappan Bhog & Patanjali.
Punjab, Haryana, Chandigarh, Himachal Pradesh, Jammu & Kashmir and growing nationwide.
B&B Traders was founded in 2007 by Mr. Sanjay Bindal and Mr. Ankush Bansal — marking the beginning of a humble yet inspiring journey in India's FMCG distribution landscape.
Today, B&B Traders is one of India's fastest-growing super stockist and C&F (Carrying & Forwarding) agencies, with primary operations across Punjab, Chandigarh, Haryana, Himachal Pradesh, and Jammu & Kashmir. We deal in general trade retail, HORECA, institutional sales, wholesale, modern trade, CPC, and Army canteen supply chains. Our distributor network of 200+ partners thrives on fair dealings and strong business relationships.
We are equipped with a dedicated workforce, well-maintained godowns, in-house transportation fleet, and everything required for seamless C&F, super stockist, and CSA operations. Our business motto is neat & clean business and complete satisfaction of our customers and brand partners.

Trusted distribution partnerships with India's leading FMCG brands
Frequently Asked Questions
A Super Stockist is a large-scale distributor who buys goods in bulk directly from manufacturers or C&F agents and supplies them to sub-distributors and retailers. B&B Traders has been operating as a super stockist and C&F (Carrying & Forwarding) agent since 2007, distributing top FMCG brands like Tops, Parle, MTR, Nilons, SriSri Tattva, Rich, FunFood, Moksh, Chappan Bhog, and Patanjali across India.
B&B Traders distributes 10+ leading FMCG brands including Tops (sauces, ketchup, pickles), Parle (biscuits, confectionery), MTR (ready-to-eat, spices), Nilons (pickles, ready-to-eat), SriSri Tattva (organic food products), Rich (dairy products), FunFood (HORECA sauces & dressings), Moksh (agarbattis & fragrances), Chappan Bhog, and Patanjali.
To become a distributor or sub-stockist with B&B Traders, you can contact us via email at bb_traders2007@yahoo.co.in or call +91-730-725-2500. We are always looking for reliable distribution partners across India to expand our network. Visit our office at P 16/3711 Balaji Complex, Old Pabhat Road, Zirakpur, Punjab 140603.
B&B Traders serves distributors and retailers across all of India with primary operations in Punjab, Haryana, Chandigarh, Himachal Pradesh, and Jammu & Kashmir. We cover general trade retail, HORECA (Hotels, Restaurants & Cafes), institutional sales, wholesale markets, modern trade outlets, CPC, and Army canteen supply chains.
With 19+ years of experience since 2007, B&B Traders stands out for its extensive distributor network of 200+ partners, well-equipped godown infrastructure, reliable transportation fleet, and commitment to clean business practices. Founded by Mr. Sanjay Bindal and Mr. Ankush Bansal, we serve multiple channels including general trade, HORECA, modern trade, wholesale, and institutional segments.
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