Massive Scale
Unmatched
Infrastructure
Supporting 400+ Distributors Across Multiple States
Leading Super Stockist
India's Trusted
C&F Partner
Distributing Excellence Since 2007
Seamless Logistics
Empowering India's
FMCG Distribution
With Trust, Efficiency & 19+ Years of Expertise
Extensive Retail Chain
Delivering Quality
To Every Shelf
Supplying General Trade & Modern Trade Networks
Massive Scale
Unmatched
Infrastructure
Supporting 400+ Distributors Across Multiple States
Leading Super Stockist
India's Trusted
C&F Partner
Distributing Excellence Since 2007
Learn More
Welcome to B&B Traders — India's Leading Super Stockist
What We Do
Comprehensive FMCG Distribution Across India
B&B Traders is India's leading super stockist and C&F (Carrying & Forwarding) agent, founded in 2007 by Sanjay Bindal and Ankush Bansal. Headquartered in Zirakpur, Punjab, we distribute 10+ leading FMCG brands including Tops, Fun Foods, Nutrela, MTR, Nilons, Organic Tattva, Moksh, Rich Cream, Chappan Bhog and SriSri Tattva through 400+ distributors across India. We serve general trade, HORECA, modern trade, wholesale, institutional, CPC, and Army canteen channels.
General Trade Retail
We distribute FMCG products through an extensive network of retail outlets across India, ensuring every kirana store and general trade retailer gets timely supply of top brands.
HORECA Supply Chain
HORECA (Hotels, Restaurants & Cafes) is a specialized channel we serve with bulk packaging and institutional-grade products from brands like FunFood, Tops, and Rich.
Wholesale Distribution
As a super stockist, we supply large volumes to wholesale markets and wholesale distributors across India, ensuring manufacturers have a reliable, assured sales channel.
Super Stockist & C&F
As a trusted Carrying & Forwarding (C&F) agent and super stockist, we bridge the gap between manufacturers and distributors. Our 400+ strong distributor network ensures seamless reach across India.
Modern Trade
Modern Trade (MT) covers large-scale organized retail formats such as hypermarkets, supermarkets, and specialty stores. We supply major modern trade chains with reliable inventory management.
CPC & Army Canteen
CPC (Centralized Purchasing Center) and Army Canteens play critical roles in procuring and distributing essential supplies to military personnel, ensuring their well-being and operational readiness.
Why Choose B&B Traders
India's Most Trusted Super Stockist Since 2007
Years of Excellence
Established in 2007, serving India's FMCG distribution needs with unwavering commitment.
Distributor Partners
Strong network of distributors and sub-stockists across India ensuring last-mile delivery.
Leading FMCG Brands
Official super stockist for Tops, Organic Tattva, MTR, Nilons, SriSri Tattva, Rich, FunFood, Moksh, Chappan Bhog & Patanjali.
States & UTs Covered
Punjab, Haryana, Chandigarh, Himachal Pradesh, Jammu & Kashmir and growing nationwide.
Exclusive FMCG distribution solutions for distributors across India. Elevate your business with our trusted super stockist services!
About
B&B Traders
About Us
Welcome to B&B Traders – Empowering India’s FMCG Distribution Landscape
Founded in 2007 by Mr. Sanjay Bindal and Mr. Ankush Bansal, B&B Traders began as a humble yet inspiring journey. Today, we stand proud as one of India's fastest-growing Super Stockist and C&F (Carrying & Forwarding) agencies, delivering operational excellence across the fast-moving consumer goods (FMCG) sector.
Our Reach & Network
We have established a formidable presence across Northern India, serving as a highly reliable bridge between prominent brands and the market. Our primary distribution network spans across:
- Punjab
- Chandigarh
- Haryana
- Himachal Pradesh
- Jammu & Kashmir
Supported by a robust and thriving network of 400+ distributor partners, our continuous growth is driven by fair dealings, transparent operations, and long-lasting business relationships.
Channels We Serve
Our dynamic supply chain capabilities allow us to seamlessly cater to a diverse range of business sectors. We specialize in distributing to:
- General Trade Retail & Wholesale
- Modern Trade
- HORECA (Hotels, Restaurants, and Cafés)
- Institutional Sales
- CPC & Army Canteen Supply Chains
Robust Infrastructure
To guarantee seamless C&F, Super Stockist, and CSA operations, we rely on a highly optimized logistics framework designed to scale with your business needs:
- Dedicated Workforce: A highly trained and motivated team committed to operational efficiency and accuracy.
- Modern Warehousing: Well-maintained, secure, and spacious godowns equipped to handle high-volume inventory.
- In-House Logistics: A comprehensive, privately managed transportation fleet ensuring safe and on-time deliveries.
Our Philosophy
"Neat and clean business, resulting in the complete satisfaction of our customers and brand partners. We are dedicated to driving continuous sales growth and ensuring the seamless distribution of goods to every trusted business partner across our network."
At B&B Traders, our motto is simple yet profound. We believe that integrity, reliability, and mutually beneficial partnerships are the true cornerstones of lasting success. Whether you are a brand looking to expand your footprint in Northern India or a distributor seeking a dependable supply partner, B&B Traders is fully equipped and ready to drive your growth.
Our Companies
Trusted distribution partnerships with India's leading FMCG brands
Frequently Asked Questions
Common Questions About Super Stockist & Distribution
What is a Super Stockist and what does B&B Traders do?
A Super Stockist is a large-scale distributor who buys goods in bulk directly from manufacturers or C&F agents and supplies them to sub-distributors and retailers. B&B Traders has been operating as a super stockist and C&F (Carrying & Forwarding) agent since 2007, distributing top FMCG brands like Tops, Organic Tattva, MTR, Nilons, SriSri Tattva, Rich, FunFood, Moksh, Chappan Bhog, and Patanjali across India.
Which brands does B&B Traders distribute?
B&B Traders distributes 10+ leading FMCG brands including Tops (sauces, ketchup, pickles), Organic Tattva (organic food products), MTR (ready-to-eat, spices), Nilons (pickles, ready-to-eat), SriSri Tattva (organic food products), Rich (dairy products), FunFood (HORECA sauces & dressings), Moksh (agarbattis & fragrances), Chappan Bhog, and Patanjali.
How can I become a distributor with B&B Traders?
To become a distributor or sub-stockist with B&B Traders, you can contact us via email at bb_traders2007@yahoo.co.in or call +91-730-725-2500. We are always looking for reliable distribution partners across India to expand our network. Visit our office at P 14/3711 Balaji Complex, Old Pabhat Road, Zirakpur, Punjab 140603.
Which areas does B&B Traders serve?
B&B Traders serves distributors and retailers across all of India with primary operations in Punjab, Haryana, Chandigarh, Himachal Pradesh, and Jammu & Kashmir. We cover general trade retail, HORECA (Hotels, Restaurants & Cafes), institutional sales, wholesale markets, modern trade outlets, CPC, and Army canteen supply chains.
What makes B&B Traders different from other super stockists?
With 19+ years of experience since 2007, B&B Traders stands out for its extensive distributor network of 400+ partners, well-equipped godown infrastructure, reliable transportation fleet, and commitment to clean business practices. Founded by Mr. Sanjay Bindal and Mr. Ankush Bansal, we serve multiple channels including general trade, HORECA, modern trade, wholesale, and institutional segments.
Get In Touch