Your Super Stockist & C&F Partner for North India
B&B Traders is an FMCG super stockist and C&F (Carrying & Forwarding) agent headquartered in Zirakpur, Punjab, next to Chandigarh. Since 2007 we have helped FMCG brands reach Punjab, Haryana, Chandigarh, Himachal Pradesh and Jammu & Kashmir through our own godown, transport fleet and a network of 400+ distributors. Brands we work with include Tops, Organic Tattva, MTR, Nilons, SriSri Tattva, Rich's, Fun Foods, Moksh, Chappan Bhog and Patanjali.
What is a super stockist?
A super stockist (also called a super distributor) buys FMCG products in bulk from the manufacturer or its C&F agent and supplies distributors and sub-stockists across a large region, usually a state or zone. Read our full guide: super stockist meaning, and how it differs from a distributor and sub-stockist.
What We Handle for Your Brand
Bulk procurement
We buy stock in bulk from the manufacturer or its C&F agent and hold it close to the market.
Warehousing
Storage in our Zirakpur godown, with temperature-controlled space for products that need it and FIFO stock rotation.
Distributor network
Ready supply to 400+ distributors and sub-stockists across Punjab, Haryana, Chandigarh, HP and J&K.
Own transport fleet
Regular, dependable replenishment to distributors from our own vehicles.
Territory & credit management
Beat and territory planning for your brand, and managed credit to channel partners.
Stock planning & reporting
Demand forecasting, stock planning and regular sales and stock reports to your team.
Years as Super Stockist
Distributors Across India
Leading FMCG Brands
Distribution Channels
Super Stockist in Punjab, Haryana, Chandigarh, HP & J&K
Super stockist and C&F coverage from our Zirakpur hub. See every city in areas we serve.
Punjab
Our headquarters in Zirakpur serves as the distribution hub for Punjab. We cover Ludhiana, Jalandhar, Amritsar, Patiala, Mohali, Bathinda, Pathankot, Hoshiarpur, Moga, Phagwara, Ropar, Mansa, Sangrur, Ferozepur, and more cities across all districts.
Haryana & Chandigarh
Strong distribution presence across Ambala, Karnal, Panipat, Hisar, Rohtak, Sonipat, Faridabad, Gurgaon, Kurukshetra, Yamunanagar, Panchkula, and Chandigarh tricity.
HP, J&K & Beyond
Expanding reach into Himachal Pradesh (Shimla, Solan, Baddi, Parwanoo), Jammu & Kashmir (Jammu, Srinagar, Udhampur), and other regions across India.
FMCG Brands We Distribute as Super Stockist
- Tops — Pickles, sauces, instant mixes, jams
- Organic Tattva — Organic rice, dals, flours, masalas, oils
- MTR — Ready-to-eat meals, breakfast mixes, masalas
- Nilons — Pickles, ketchup, chutneys, spices
- SriSri Tattva — Ayurvedic wellness, staples, personal care
- Rich's — Cooking cream for bakery and HORECA
- Fun Foods — Mayonnaise, spreads and sauces
- Moksh — Agarbattis, dhoop, sambrani cups
- Chappan Bhog — Premium and flavoured makhana
- Patanjali — Soya products
Why Choose B&B Traders as Your Super Stockist?
✅ 19+ Years of Proven Track Record
Since 2007, we have built one of India's most reliable distribution networks. Our longevity speaks to our commitment to ethical business and customer satisfaction.
✅ Well-Equipped Infrastructure
Modern godown facilities with proper storage for all product categories, in-house transportation fleet, and advanced inventory management systems.
✅ Multi-Channel Distribution
We serve General Trade, HORECA, Modern Trade, Wholesale, Institutional, CPC & Army Canteen channels — giving brands maximum market penetration.
✅ Clean Business Ethics
Founded on the principles of transparency and fair dealing. Our business motto is neat & clean business and complete satisfaction of brand partners.
How to Appoint B&B Traders as Your Super Stockist
- Enquiry — Share your brand, product categories, the territory you want covered and expected volumes.
- Discussion — We agree the territory, channels, margins or commission, and service scope.
- Agreement — A super stockist or C&F agreement is signed setting out roles, reporting and terms.
- Launch — First stock arrives at our godown and we start supplying distributors in your territory.
- Ongoing support — Replenishment, market feedback and regular stock and sales reporting.
Looking to buy from us as a distributor or sub-stockist instead? See how to become a distributor.
Super Stockist & C&F Partner — FAQs
What is a super stockist?
A super stockist is a large FMCG distribution partner that buys products in bulk from the manufacturer or its C&F (Carrying & Forwarding) agent and supplies them to distributors and sub-stockists across a region such as a state or zone. B&B Traders has worked as a super stockist since 2007.
Can my FMCG brand appoint B&B Traders as super stockist for Punjab and Haryana?
Yes. FMCG manufacturers looking for a super stockist in Punjab, Haryana, Chandigarh, Himachal Pradesh or Jammu & Kashmir can contact B&B Traders at +91-730-725-2500 or bb_traders2007@yahoo.co.in. Share your brand, categories and target territory and our team will set up a discussion.
Do you work as a C&F agent as well as a super stockist?
Yes. B&B Traders works as both. As a C&F (Carrying & Forwarding) agent we store and dispatch stock that remains the company's property, for a commission; as a super stockist we buy the stock and supply distributors. Brands can appoint us for either role or both in the same region.
Why choose B&B Traders as your super stockist?
B&B Traders brings 19+ years in FMCG distribution, a network of 400+ distributors, its own godown and transport fleet in Zirakpur next to Chandigarh, and experience across 7 channels — general trade, HORECA, modern trade, wholesale, institutional, CPC and Army canteens — with 10+ FMCG brands.
Which cities does B&B Traders cover as super stockist?
B&B Traders is headquartered in Zirakpur, Punjab. We cover Punjab (Ludhiana, Jalandhar, Amritsar, Patiala, Mohali, Bathinda), Haryana (Ambala, Karnal, Panipat, Hisar, Rohtak), Chandigarh, Himachal Pradesh (Shimla, Solan, Baddi) and Jammu & Kashmir.
