What is a Super Stockist?
A Super Stockist (also called a super distributor or carrying and forwarding agent) is a critical link in the FMCG supply chain. Super stockists purchase products in large volumes directly from manufacturers and their C&F (Carrying & Forwarding) agents, then distribute them to distributors, sub-stockists, wholesalers, and retailers across a designated territory.
B&B Traders has been operating as one of India's most trusted super stockists since 2007. Headquartered in Zirakpur, Punjab, we serve as the distribution backbone for 9+ leading FMCG brands including Tops, Parle, MTR, Nilons, SriSri Tattva, Rich, FunFood, Moksh, Chappan Bhog, and Patanjali.
Years as Super Stockist
Distributors Across India
Leading FMCG Brands
Distribution Channels
Super Stockist Services Across India
B&B Traders provides super stockist and C&F services across India with primary operations in:
Punjab
Our headquarters in Zirakpur serves as the distribution hub for Punjab. We cover Ludhiana, Jalandhar, Amritsar, Patiala, Mohali, Bathinda, Pathankot, Hoshiarpur, Moga, Phagwara, Ropar, Mansa, Sangrur, Ferozepur, and more cities across all districts.
Haryana & Chandigarh
Strong distribution presence across Ambala, Karnal, Panipat, Hisar, Rohtak, Sonipat, Faridabad, Gurgaon, Kurukshetra, Yamunanagar, Panchkula, and Chandigarh tricity.
HP, J&K & Beyond
Expanding reach into Himachal Pradesh (Shimla, Solan, Baddi, Parwanoo), Jammu & Kashmir (Jammu, Srinagar, Udhampur), and other regions across India.
FMCG Brands We Distribute as Super Stockist
- Tops — Sauces, Ketchup, Pickles, Vinegar, Jams (General Trade & HORECA)
- Parle — Biscuits, Confectionery, Snacks (Pan-India General Trade)
- MTR — Ready-to-Eat Meals, Spices, Masalas, Instant Mixes
- Nilons — Pickles, Ready-to-Eat, Papad, Mukhwas
- SriSri Tattva — Organic Food, Ayurvedic Products, Natural Health
- Rich — Dairy Products, Whipping Cream, Non-Dairy Cream
- FunFood — Professional HORECA Sauces, Dressings & Condiments
- Moksh — Agarbattis, Incense, Fragrances, Puja Items
- Chappan Bhog — Premium Makhana & Confectionery
- Patanjali — FMCG Products, Edible Oils, Soya Foods
Why Choose B&B Traders as Your Super Stockist?
✅ 19+ Years of Proven Track Record
Since 2007, we have built one of India's most reliable distribution networks. Our longevity speaks to our commitment to ethical business and customer satisfaction.
✅ Well-Equipped Infrastructure
Modern godown facilities with proper storage for all product categories, in-house transportation fleet, and advanced inventory management systems.
✅ Multi-Channel Distribution
We serve General Trade, HORECA, Modern Trade, Wholesale, Institutional, CPC & Army Canteen channels — giving brands maximum market penetration.
✅ Clean Business Ethics
Founded on the principles of transparency and fair dealing. Our business motto is neat & clean business and complete satisfaction of brand partners.
